Dallas Cowboys Free Agency Strategy 2024

In a landscape where teams are making bold moves and high-stakes plays, the Dallas Cowboys have chosen a more measured approach during this year's free agency. While other teams captured headlines with their big-name signings, Dallas took a conservative path, focusing on strategic additions and re-signings rather than blockbuster deals.

Strategic Signings

The most significant acquisition for the Cowboys this offseason is the signing of 32-year-old linebacker Eric Kendricks. Kendricks, who was brought in to fill the void left by the retiring Leighton Vander Esch, signed a one-year deal valued at $3 million, with incentives that could push the contract to $3.5 million. This move underscores Dallas' focus on experienced, reliable players who can contribute immediately, albeit without the fanfare that accompanies more high-profile signings.

In addressing their backfield needs, the Cowboys re-signed running back Rico Dowdle to a one-year contract worth $1.255 million. Additionally, Ezekiel Elliott made a return to Dallas on a one-year, $2 million contract, with potential incentives increasing its value to $3 million. This reunion came after the 2024 NFL Draft in late April, marking Elliott's return to a team with which he has a long-standing history.

Missed Opportunities

Derrick Henry, one of the premier running backs in the league, signed a two-year, $16 million contract with the Baltimore Ravens at the onset of free agency in March. Henry's deal includes $9 million fully guaranteed and could reach up to $20 million with incentives. Despite Henry's expressed interest in joining the Cowboys, he revealed on the "Pivot" podcast, "I was like, man, if I'm not in Tennessee or I don't get to go to Dallas, I'd love to be a Raven." Yet, it appears that financial constraints played a significant role in Dallas' decision-making process.

Cowboys owner Jerry Jones was candid about the situation, stating, "They never reached out, you know what I'm saying? ... They weren't really interested. It is what it is." He further emphasized the fiscal reality with, "We couldn't afford Derrick Henry." This statement illuminates the tightrope Dallas is walking, balancing financial prudence with the desire to enhance their roster.

Financial Management

Dallas' careful financial strategy is further highlighted by their handling of the salary cap. The release of Ezekiel Elliott post-June 1 comes with a $6.04 million cap charge for 2024, a consideration that likely influenced their overall free agency approach. Jerry Jones, however, remains optimistic, proclaiming that Dallas would be "all in" for the 2024 season, signaling a potential shift towards more aggressive moves in the near future.

Current Performance and Challenges

Despite the careful planning and targeted signings, the Cowboys face uphill challenges, particularly in their running game. The team ranks 30th in the NFL in rushing, averaging just 73.7 yards per game. Their rushing attack has produced only 170 yards and one touchdown on 49 attempts, averaging a modest 3.5 yards per carry. Furthermore, Dallas is minus 74 rushing yards over expectation, ranking just above the Chicago Bears and Miami Dolphins.

In sharp contrast, Derrick Henry has excelled this season with the Ravens, accumulating 281 rushing yards, which ranks fifth in the NFL. Henry is tied at the top for rushing touchdowns with four, boasting an impressive average of 5.0 yards per carry and 65 rushing yards over expectation. This performance underscores the high caliber of player that the Cowboys passed on due to financial considerations.

A Bright Spot

While the Cowboys have had their struggles, there is optimism within their camp. The return of Ezekiel Elliott injects a familiar and dynamic presence into their offense. As they move forward, the combination of careful roster management and strategic play-calling will be key to realizing their potential and addressing their current shortcomings.

Ultimately, the Cowboys' conservative approach during free agency might not win off-season headlines, but it reflects a strategic patience aimed at long-term success. As the season progresses, the effectiveness of this strategy will be closely scrutinized by fans and analysts alike.