Statements
The Utah Hockey Club has proudly unveiled its color scheme, logo, and jerseys for its inaugural season in 2024-25. After relocating from Arizona, the team aims to create a new identity that resonates with the local culture and natural landscape of Utah.
The club will adopt the name "Utah Hockey Club" for its debut season while it plans a more permanent rebrand for the 2025-26 season and beyond. With anticipation building, the Utah team has revealed the colors and uniforms it will use as it awaits its future name and logo.
New Color Scheme
To reflect Utah's unique and picturesque environment, the team has chosen “rock black,” “salt white,” and “mountain blue” as its official colors. These hues are designed to resonate with Utah’s natural beauty and rugged terrain.
In keeping the logos simple during this interim period, the team is using variations of the "Utah Hockey Club" name, including versions featuring the outline of the state of Utah. Importantly, these colors will remain even after the new name is finalized in a fan vote.
Jersey Designs
The home sweater features black as the primary color, with "UTAH" spelled out diagonally across the front. The away jersey follows the same design template but uses white as the primary color. This diagonal text format is both a nod to tradition and a contemporary styling choice commonly seen in the league.
Notably, the New York Rangers have famously used this format, and other teams such as the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights have adopted it in recent alternate uniforms. The simplicity and classic feel of these uniforms provide a sense of tradition and stability as the team prepares for its permanent identity.
Upcoming Rebrand
The Utah Hockey Club is eagerly looking forward to finalizing its permanent rebrand. Fan voting for the new team name is scheduled to end on June 20. The excitement surrounding this community-driven approach underscores the organization’s commitment to building a strong local fan base from the very beginning.
The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name. By involving the community in this significant decision, the team aims to foster a deep connection with its supporters.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape," said a team spokesperson. "While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity."
Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community." Another spokesperson added, "As the team prepares for its debut season and the unveiling of its permanent identity, there is a palpable sense of excitement among fans and players alike."
"The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds," an executive said. "The unveiled design and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players."
"This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come," the team concluded.
As we close in on the beginning of a new era for Utah's hockey franchise, the enthusiasm and commitment from both the team and its fans are tangible. The selected colors and interim name offer a solid groundwork that will support the unveiling of the club’s permanent identity. The revelation of the team’s final name and logo will undoubtedly mark a momentous occasion in Utah’s sports history, setting the stage for many exciting seasons to come.