Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week, and a substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%. When it comes to the events on which bets are placed, 57% of bets are placed on Champions League and European tournaments, while 54% are placed on national league season games. Additionally, 48% of bets are placed on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
Euro 2024 is shaping up to be a significant event for bettors, with 84% planning to bet on the tournament, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering. The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The conclusions drawn from Optimove's report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. By understanding the preferences and behaviors of bettors, operators can strategize more effectively for Euro 2024.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," notes the report. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
In conclusion, as the betting landscape continuously evolves, particularly with major events like Euro 2024 on the horizon, the importance of insightful data cannot be overstated. Effective marketing, tailored communication, and a deep understanding of bettor preferences will be pivotal in capturing and retaining the interest of bettors during this high-stakes event.